Product discovery is being reinvented. Instead of clicking through endless pages or typing into a search bar, shoppers now want help—real, guided help that feels more like a conversation. In this session, we’ll explore how brands are replacing static e-commerce experiences with intelligent, conversational journeys that combine AI with visual discovery. Shoppers can now talk to an AI assistant, see curated product options in real time, and get inspired visually.

We’ll also break down what makes these tools truly intelligent by understanding the real-world data required for AI to function properly, as well as the user experience key components. You’ll leave with a clear understanding of how to measure the success of conversational commerce—and what it means to deliver personalized, scalable discovery online.

• Understanding the shift from traditional e-commerce to conversational and curated discovery experiences.
• Learning how AI and visual tools work together to enhance product discovery.
• Identifying the data and UX components required to make these tools truly intelligent.
• Discovering ways to measure the impact and success of conversational commerce.
• Exploring how to scale personalized shopping journeys across your digital channels.