Paakow Essandoh

Paakow Essandoh

Chief & Founder MIZIZI International
Paakow Essandoh

What started in a college dorm room in 2015 has grown into a globally recognized brand. Paakow Essandoh is the founder of MIZIZI, a diaspora-rooted sportswear company that has worked with Marvel, Disney, and Paramount, and has been featured in Forbes, Vogue, and GQ. But his true mission? Helping people connect with who they are and where they come from. Paakow's talks cut deeper than inspiration, they deliver real stories, lessons from the trenches, and actionable strategies for building something that matters.

Tuesday, August 11

3:20 PM Track B: Panel: Unlocking the Power of Community: Strategies for Building, Managing, and Driving Value with Brand Advocates

Strong brands thrive when their most passionate customers, employees, and partners become advocates who amplify the brand’s message. This panel will explore practical strategies for identifying, engaging, and empowering brand advocates to drive loyalty, referrals, and measurable business impact. Hear ideas for:
  • Identifying passionate customers, employees, and partners whose values align closely with your brand to organically build authentic advocacy
  • Cultivating strong relationships through personalized engagement, two-way conversations, and acknowledging advocate contributions regularly
  • Empowering brand advocates with exclusive access, shareable content, and incentive programs to motivate referrals and social sharing
  • Measuring advocacy program success using metrics like referral rates, social mentions, and Net Promoter Scores to continuously refine strategies

Check out the incredible speaker line-up to see who will be joining Paakow.

Download The Latest Agenda