Trust and value are at the core of meaningful customer relationships and long-term brand growth. In this keynote, Wayfair CMO Paul Toms will explore how brands can leverage social and marketing channels to build authentic connections, reinforce credibility, and consistently show up with meaningful value for customers.

• Using social and digital channels to build transparency, authenticity, and consumer trust
• Communicating product value and differentiation in a way that resonates with today's shoppers
• Aligning brand, content, and performance marketing to create consistent, trust-driven customer experiences