Paul Toms, Chief Marketing Officer at Wayfair, will reveal how the leading online home retailer leverages data, technology, and creativity to drive growth in a competitive digital marketplace. The discussion will highlight how Wayfair combines performance marketing with brand storytelling to deliver engaging, personalized experiences that foster customer loyalty and long-term value.

• Balancing brand storytelling with performance channels to build stronger customer relationship
• Leveraging data and performance marketing insights to drive efficient customer acquisition and scalable growth
• Optimizing the digital customer journey to increase engagement, conversion, and CLT