Paulina Petrina

Paulina Petrina

Senior Director, Sales ShopVision
Paulina Petrina

Paulina Petrina leads revenue at ShopVision, helping retailers use AI-powered market intelligence to make smarter pricing and competitive decisions. She's passionate about commerce, technology, and building meaningful partnerships.

Monday, August 10: Summit Day

2:25 PM AI & the Customer Journey: AI Demos - 4x

Join four cutting edge solution providers as they each give a ten-minute demo surrounding their AI specific technology.
1. Preparing Your Product Data for ChatGPT and Agentic Commerce
AI assistants like ChatGPT are becoming the new shopping interface, and most product catalogs aren't ready. But AI discovery is just the newest symptom of an old problem: sparse, inconsistent product data that also drags down site search, conversion, and the entire shopping experience. Learn what complete, structured product data looks like, why it's now table stakes across every channel, and how leading retailers are fixing it at scale.
  • Understand how AI search and agentic commerce are raising the bar for product data quality
  • Learn what complete, AI-ready product data looks like: structured attributes, accuracy, and provenance
  • See how better product data drives results across AI discovery, site search, and conversion
  • See real results from retailers who've enriched their catalogs at enterprise scale
  • Identify quick wins to audit and improve your own product data quality
Ray Iyer, CTO & Co-Founder, Anglera
Amay Aggarwal, CEO & Co-Founder, Anglera
2. Shopvision
Paulina Petrina, Senior Director, Sales, ShopVision
3. Personalization Before the First Click 
DTC brands are paying more than ever to win a click (CAC is up ~40% since 2023) only to drop that visitor into a generic storefront. Built by the team behind Spotify's recommendation engine, Malachyte uses Vector AI technology to predict user behavior and personalize search and recommendations for every shopper, including anonymous, first-time visitors. In this demo, see how retailers convert cold (even anonymous) traffic into double-digit revenue-per-visitor gains.
  • How Malachyte's behavior intelligence leverages Vector AI to personalize search and recommendations on any digital surface without cookies or logins
  • What "cold-start personalization" looks like in under 200ms, and why that matters given how much DTC traffic today is first time visitors and anonymous
  • How merchandisers stay in control with tools to define rules, preview changes, and test/analyze results.
  • Real RPV/conversion benchmarks from live customers that attendees can use to size their own opportunity.
Sidd Motwani, CEO & Co-Founder, Malachyte
Di Lyngholm, VP, Product and Growth, Malachyte
4. Why Winning on Amazon Requires a New Decision-Making Model 
Buy Box losses, excessive fees, inefficient media spend, pricing pressure, supply chain disruptions, and out-of-stocks—profitable growth on Amazon has never been harder. More data, more tools, and more headcount haven't solved the problem because traditional decision-making wasn't designed for today's pace and complexity. In this session, you'll learn why the traditional model is breaking down and, through a live demonstration of Cogentiq e-commerce, Fractal's AI-native commerce engine, see how continuous AI reasoning across 70+ business signals compresses the cycle from detection to decision to execution—from days to minutes. 
  • Recognize why traditional decision-making models can no longer keep pace with the speed of change on Amazon and the specific ways they break down.
  • Identify the capabilities that matter most when evaluating AI solutions for digital commerce, from continuous cross-signal reasoning to closed-loop execution.
  • See how Cogentiq e-commerce extends team capacity by continuously monitoring, reasoning, and acting across the business — compressing detection-to-execution from days to minutes. 
Prabal Chaudhri, Head of AI Products, Fractal

Check out the incredible speaker line-up to see who will be joining Paulina.

Download The Latest Agenda