With a career spanning leadership roles across the eCommerce ecosystem, Peter has led product and go-to-market strategy for globally recognized brands and platforms including Ford Motor Company, JPMorgan, Magento, and Adobe. As a former VP and Principal Analyst at Forrester Research, he advised top retail and brand executives on digital transformation and technology strategy, shaping the direction of commerce for some of the world’s most influential companies. Today Peter is pioneering the next evolution of digital commerce—one where AI agents handle the heavy lifting, empowering human teams to focus on creativity, innovation, and long-term growth.
How Leading Retail Brands Drive Growth with AI
Explore how top brands use AI for growth through generative art, moderation, and personalized product recommendations that elevate customer experience.
Ryan Bell, CSO, Drive Commerce
Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems
Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands.
Aviv Frankel, CEO and Co-Founder, Moonshot AI
When a Machine Joins Your Team: A Practical Guide to Agentic AI for eCommerce Leaders
As AI agents shift from novelty to necessity, eCommerce leaders face a new challenge: not just adopting AI, but integrating it into the daily rhythms of marketing and merchandising teams. In this hands-on session, Peter Sheldon will demonstrate how agentic AI can act as a force multiplier across your team’s workflow — from competitive intelligence and campaign planning to visual merchandising and trend forecasting.
Drawing from real-world use cases, Peter will share practical methods for turning traditional tasks into AI-augmented workflows using prompt-driven automation. You’ll walk away with the insights and tools needed to drive both performance and team satisfaction in an increasingly complex digital retail landscape.
By the end of this session, attendees will learn how to:
Peter Sheldon, Co-Founder, ShopVision
Check out the incredible speaker line-up to see who will be joining Peter.
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