55% of retailers consider optimizing CX a top priority. From front to back end systems—ie web platform to inventory management—the customer wants the journey to be efficient and fast. With retailers catering to customers’ shopping habits across devices and preferences, we are seeing companies becoming more loyal to customers VERSUS customers being loyal to companies. Learn how to:
• Be empowered by mobile and online opportunities to connect with customers
• Showcase products in new ways to customers
• Look at connected home environment tools—how you can best market your products for the futuristic home
• Shuffle through the explosion of structured and unstructured data from online and in-store devices: what to do with it? What big data tools do you need?
Day 2: Digital Growth And New eCommerce Experiences