Piper Parsley is a seasoned eCommerce and brand marketing leader with two decades of experience growing digitally native and omni-channel fashion brands. As VP of eCommerce & Brand Marketing at Draper James, Piper oversees the full digital ecosystem—including eCommerce, retention, creative, PR, and performance marketing—delivering revenue growth and deepening customer loyalty through data-driven strategy and compelling brand storytelling. With a passion for blending Southern charm with modern retail, she has led high-impact brand collaborations, pop-up experiences, and product launches that have garnered national media attention and driven measurable results. Piper brings a thoughtful balance of creative vision and operational excellence, with a track record of building high-performing teams and scaling brands in competitive markets.