Piper Parsley is a seasoned eCommerce and brand marketing leader with two decades of experience growing digitally native and omni-channel fashion brands. As VP of eCommerce & Brand Marketing at Draper James, Piper oversees the full digital ecosystem—including eCommerce, retention, creative, PR, and performance marketing—delivering revenue growth and deepening customer loyalty through data-driven strategy and compelling brand storytelling.
With a passion for blending Southern charm with modern retail, she has led high-impact brand collaborations, pop-up experiences, and product launches that have garnered national media attention and driven measurable results. Piper brings a thoughtful balance of creative vision and operational excellence, with a track record of building high-performing teams and scaling brands in competitive markets.
Tuesday, August 11
3:20 PM Track A: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success
As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.
- Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
- Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
- Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
- Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth
Check out the incredible speaker line-up to see who will be joining Piper.
Download The Latest Agenda