Rachel Thaw is Vice President of Customer Success & Advocacy at Kim.cc. She works with ecommerce brands to improve customer experience, strengthen customer relationships, and turn customer interactions into actionable business insights through a thoughtful combination of AI-native technology and human expertise. Prior to Kim, Rachel spent more than a decade in leadership roles across ecommerce, merchandising, operations, and customer experience, helping consumer brands scale while keeping the customer at the center of decision-making. She is passionate about the evolving role of customer experience as a strategic function within modern organizations.
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