Reba Hatcher

Chief Commercial Officer ButcherBox

As Chief Commercial Officer, Reba is responsible for driving top-line revenue growth while creating new and innovative revenue streams. She oversees pricing, merchandising, revenue, retention, and partnerships. Previously, Reba was Chief of Staff and continues to be a strategic advisor to the CEO. She joined ButcherBox in 2017 from Ernst & Young where she guided clients through change management and organizational design. She earned her B.S. in Accounting and Sociology from Boston College.

Monday, August 11: Loyalty Summit

4:00 PM LOYALTY: Panel Discussion: The Power of Subscription Models

Subscription models have revolutionized the way businesses operate, offering a predictable revenue stream and fostering long-term customer relationships. By leveraging recurring payments, companies can enhance customer engagement, reduce acquisition costs, and increase customer lifetime value, leading to sustainable growth and profitability. This panel will explore the strategic advantages of subscription models, including their ability to drive loyalty, provide valuable customer insights, and facilitate scalable business expansion in today's competitive market. Expect to hear how to: 

  • Unlocking recurring revenue streams through innovative subscription offerings.
  • Enhancing customer loyalty and lifetime value with personalized subscription services.
  • Streamlining operations and reduce churn with data-driven subscription strategies.
  • Leveraging subscription models to create consistent and predictable cash flow for growth.

Wednesday, August 13

2:10 PM Track D: Women In eTail Leadership Panel and Networking

Join us for a dynamic session where top women leaders in eCommerce share their experiences and insights on thriving in the digital retail space. From AI marketing strategies to customer experience optimization, you'll get practical tips and inspiration to help you grow in this fast-paced industry. Plus, stick around for some great networking opportunities to connect with like-minded professionals and build new relationships that can help take your career to the next level.

Check out the incredible speaker line-up to see who will be joining Reba.

Download The Latest Agenda