Roger Foisy

Head of Retention and Loyalty Leatherman Tools

Roger Foisy is a marketing leader with 16+ years of experience spanning global consumer brands, high-growth startups, and subscription-driven businesses. He has built his career at the intersection of lifecycle marketing, CRM, and marketing technology—leading data-driven strategies for companies including Airbnb, Carnival Cruise Lines, and Insomnia Cookies. Currently at Leatherman, he leads global retention, loyalty, and CRM marketing, driving scalable personalization and automation programs that accelerate customer growth and engagement. A Boston Metro native holding a BS in Marketing from Colorado State, Roger now resides in Austin, TX.

Monday, August 10: Summit Day

10:40 AM Loyalty: Panel: Building for Growth: Crafting Lifecycle Roadmaps and Evolving CRM Strategies to Retain Current Customers

Brands can no longer rely on one-size-fits-all blasts when customers expect timely, relevant touchpoints at every stage of their journey. As behaviors shift and channels multiply, growth teams need dynamic lifecycle roadmaps and adaptable CRM strategies that nurture, re-engage, and reward existing customers over time. In this panel, lifecycle and CRM experts share how to map key moments, orchestrate cross-channel messaging, and use data to turn today’s customers into tomorrow’s most valuable advocates.

Mapping customer journeys and segmenting audiences to tailor engagement at every stage
Automating onboarding, upsell, and loyalty programs for scalable retention
Personalizing communication, offers, and support based on individual behaviors and milestones
Aligning teams and metrics to ensure seamless experiences and ongoing value for existing customers

Check out the incredible speaker line-up to see who will be joining Roger.

Download The Latest Agenda