eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Rory Foster, Direct-to-Consumer Marketing Manager at New Chapter
New Chapter Logo

Rory Foster


Direct-to-Consumer Marketing Manager
New Chapter

Check out the incredible speaker line-up to see who will be joining Rory.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


12:10 PM Turning The Page: How New Chapter Launched Its D2C Business With BigCommerce

Direct-to-Consumer selling enables a key alternative for the omnichannel shopper and is a high-margin business. The imperative is to serve these omnichannel consumers with options, information, and personalized engagement.

Rory Foster of New Chapter and Marc Ostryniec of BigCommerce will showcase the opportunities and lessons learned when New Chapter, a legacy, wholesale retail brand, transformed into an agile, direct to consumer brand with the end goal of becoming an Experience Driven Business (EDB).

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