Rory has spent the past 15 years as a change agent in both transitioning industries and the startup ecosystem. Beginning his career in media and entertainment, Rory’s passion for innovation led him into the digital edges of that industry and beyond. By always seeking to improve the consumer’s experience with the brand and product, he has positively impacted dozens of companies as both an intra-and entrepreneur. Leveraging a strong grasp of promotional, experiential, performance, and brand marketing with deep mobile and web app development chops, Rory’s unique blend of skills and experiences always brings a differentiated perspective and fresh ideas. When he’s not working the keyboard or the podium, he usually has his hands full with his beautiful family and their Vermont blueberry farm.
Check out the incredible speaker line-up to see who will be joining Rory.
Direct-to-Consumer selling enables a key alternative for the omnichannel shopper and is a high-margin business. The imperative is to serve these omnichannel consumers with options, information, and personalized engagement.
Rory Foster of New Chapter and Marc Ostryniec of BigCommerce will showcase the opportunities and lessons learned when New Chapter, a legacy, wholesale retail brand, transformed into an agile, direct to consumer brand with the end goal of becoming an Experience Driven Business (EDB).
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