Russell Breuer is the Founder and CEO of Spot & Tango, a pet health and wellness company on a mission to give you more happy days with your dog. Inspired by his late mini goldendoodle, Jack, he embarked on a mission to bring fresh, human-grade food, snacks and supplements to dogs across America. In 2017, disheartened by store shelves stacked with extruded pellets, mystery meats and lengthy ingredient labels, Russell started Spot & Tango to make nutritious ready-to-serve Fresh food. A few years later, the company launched Fresh Dry™ UnKibble, a game-changing approach to canine nutrition that provides dogs with the best fresh food, without the fridge. Today, Spot & Tango has served over 150 million meals nationwide, making prioritizing dog health convenient and accessible for pet parents across the country.
Monday, August 10: Summit Day
3:20 PM Search: Panel: Winning New Customers When Every Click Costs More: Smarter Acquisition Strategies for 2026
Customer acquisition costs keep climbing across every channel—from social and search to retail media and influencers—forcing brands to rethink how they attract, convert, and retain shoppers. As the lines blur between acquisition and loyalty, leading retailers are finding new ways to optimize spend, personalize outreach, and build communities that convert organically. In this session, retail and eCommerce leaders will discuss how they’re adapting their acquisition strategies amid budget pressure, data signal loss, and channel fragmentation. Learn how they’re blending brand storytelling with performance precision, rethinking attribution, and leveraging AI and owned data to drive profitable new customer growth
- Balancing acquisition and retention when budgets tighten
- Reducing dependence on paid social through organic and creator-led discovery
- Using AI, predictive modeling, and first-party data for smarter targeting
- Measuring true CAC in a multi-touch environment
- Building partnerships and retail media collaborations that attract high-value customers
Check out the incredible speaker line-up to see who will be joining Russell.
Download The Latest Agenda