Ryan McClurkin

Chief Analytics Officer JTV

Ryan is a seasoned leader in the field of business analytics, with over a decade of experience leading the Business Analytics team at Jewelry Television (JTV), a $500M retailer. Under his guidance, the team has become a driving force behind JTV's rapid growth and customer acquisition efforts. Ryan is particularly skilled at developing and implementing advanced marketing, retail, and customer analytics strategies that deliver real-world results. He covers several different analytics verticals: digital media, traditional marketing, e-commerce, customer, financial forecasting, retail, pricing, television, merchandising, and supply chain analytics. His team is known for its ability to identify big-picture problems and opportunities, ask the right questions, and think creatively in order to deliver actionable insights that drive growth. With a deep expertise in digital media analytics, Ryan has architected and developed world-class models, including multi-touch attribution models, customer lifetime value models, and retention models. He has brought JTV to the forefront of marketing measurement, positioning the company to make informed, data-driven decisions that support long-term and short-term financial strategies. Ryan's leadership style emphasizes intellectual curiosity and a focus on delivering analytical insights that effectuate change and growth. By advising the executive team on recommended actions and innovative solutions, he has become a key player in guiding the business and generating revenue growth. Overall, Ryan's experience and expertise make him a valuable asset to the JTV team, and his ability to leverage data-driven insights to drive business success positions the company well for continued growth and success.