Ryan McClurkin | eTail Boston

Ryan McClurkin

Chief Analytics Officer Jewelry Television

Ryan is a seasoned leader in the field of business analytics, with over a decade of experience leading the Business Analytics team at Jewelry Television (JTV). In the retail landscape, business analytics stands as a transformative force, reshaping how organizations navigate their sales and operations. Ryan stands at the forefront of this analytical revolution, and he is known for his exceptional talent in assembling and leading high-performing analytical teams. Ryan is particularly skilled at developing and implementing advanced marketing, retail and customer analytics strategies that deliver real-world results. He covers several different analytics verticals: digital media, traditional marketing, e-commerce, customer, financial forecasting, retail, pricing, television, merchandising and supply chain analytics. He is a pioneer in the creation of predictive financial models and the analysis of customer lifetime value. His models and analyses effectively revolutionized JTV’s approach to product velocity, customer engagement, retention, digital advertising and product pricing. His team is known for its ability to identify big-picture problems and opportunities, ask the right questions and think creatively to deliver actionable insights that drive growth. Ryan holds magna cum laude bachelor’s degrees in Mathematics and Economics from Brigham Young University, a Master of Science in Economics from Duke University, and a Master of Business Administration from the University of Tennessee.

Pre-Summit Day, Monday, August 11: The Future Customer Journey Summit

11:40 AM Customer Journey: Keynote: Keynote: Unlocking Long-Term Growth: Strategies for Maximizing Customer Lifetime Value in Ecommerce

Understanding and optimizing customer lifetime value (LTV) is crucial for driving sustainable growth and profitability. This session will delve into actionable strategies for enhancing customer retention, increasing average order value, and leveraging data analytics to predict and boost LTV. From personalized marketing campaigns to loyalty programs and seamless customer experiences, attendees will learn how to create a loyal customer base that fuels long-term success

Main Day One: Tuesday, August 12

4:15 PM WORKSHOP: Following Up on LTV

Join Ryan McClurkin as he goes in depth into LTV as a follow up to his keynote on Monday. If you'd like to get hands on and into the weeds on what it takes to revamp your martech stack to harness LTV from top to bottom, this is the workshop for you!

Check out the incredible speaker line-up to see who will be joining Ryan.

Download The Latest Agenda