Understanding and optimizing customer lifetime value (LTV) is crucial for driving sustainable growth and profitability. This session will delve into actionable strategies for enhancing customer retention, increasing average order value, and leveraging data analytics to predict and boost LTV. From personalized marketing campaigns to loyalty programs and seamless customer experiences, attendees will learn how to create a loyal customer base that fuels long-term success

Join Ryan McClurkin as he goes in depth into LTV as a follow up to his keynote on Monday. If you'd like to get hands on and into the weeds on what it takes to revamp your martech stack to harness LTV from top to bottom, this is the workshop for you!