While many brands today are refocusing attention on in-person retail experiences and expansion, it's clear that scaling with intention leads to long-lasting success. In this session, learn how to evaluate new retail formats, choose the right partners, introduce new products, and scale physical presence in a sustainable way, without losing sight of brand identity and customer relationships.

• Evaluating new retail formats and locations to support long-term brand and business growth
• Selecting the right partners and operational strategies to scale physical retail efficiently
• Balancing product innovation and store expansion while preserving brand identity and customer loyalty