eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Sapna Parikh, ED, Digital and eCommerce at Clarins
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Sapna Parikh


ED, Digital and eCommerce
Clarins

Check out the incredible speaker line-up to see who will be joining Sapna.

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Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


9:10 AM Keynote: SEM Tactics Paying Off

As digital retail commerce becomes more fierce, it is important to strategically lay the foundation of your digital marketing tactics strategically for high performance and scalability.  As brands are not only competing with the likes of Amazon but also with comparable brands and Retailer.com accounts, well thought out SEM and SEO tactics will create brand intrinsic value pay off long-term. Clarins Beaty did an overhaul of their SEM and SEO tactics this past year, and Sapna is here to show them odd. Discussion points include:
• Transforming a flat SEM program focusing on ROAS driving tactics
• Finding the right agency that is focused on performance
• Making SEO a strategic powerhouse that creates true brand value  

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