Consumers are no longer typing in stiff keyword strings—they’re asking full questions and expecting natural, human answers from AI-powered search experiences. As engines evolve from matching phrases to understanding intent and context, brands must rethink how they structure content, schema, and on-site search to stay discoverable. In this panel, forward-thinking search leaders explore how to prepare for conversational queries, design content for AI intermediaries, and keep your brand voice present in the next generation of discovery.