To stand out, content strategies must prioritize human-centric storytelling, emotional resonance, and authenticity, while leveraging AI to enhance creativity and efficiency. This panel will explore the latest trends and actionable strategies for crafting engaging, search-optimized content that resonates with audiences and drives meaningful results in the year ahead. Expect to hear about: 

• Leveraging your tech stack for search insights and data to better understand customer motivations and optimize content 
• Empowering content creators with AI tools like ChatGPT to enhance productivity without compromising authenticity or brand voice 
• Defining your brand’s USP, integrate visuals and video alongside text, and write with intent and clarity 
• Adapting to closed environments like Instagram and TikTok, where high-quality content is driving early-stage searches and brand interactions 
• Continuously assess content performance across formats, copy, and channels to refine your strategy based on real-time results