Artificial intelligence is playing a pivotal role in transforming both eCommerce and digital marketing strategies. AI-driven solutions are enabling retailers to deliver personalized customer experiences, optimize operations, and drive growth through advanced analytics and automation. This keynote panel will explore the latest AI innovations in retail, from AI-powered personalization and predictive analytics to generative AI applications, discussing how these technologies are reshaping customer engagement, operational efficiency, and marketing effectiveness in 2025. Expect to hear about: 

• Enhancing customer experiences with personalization and predictive analytics
• Streamlining operations with AI-driven inventory and demand management
• Optimizing marketing with smarter targeting and real-time insights
• Exploring emerging AI technologies and addressing adoption challenges

In today's competitive marketplace, the intersection of brand identity and financial performance is more critical than ever. Effective branding can significantly impact a company's bottom line by enhancing marketing ROI, driving sales effectiveness, and fostering customer loyalty. This keynote panel will explore the strategic integration of branding and financial goals, discussing how marketers can leverage brand strength to drive revenue growth, improve profitability, and ultimately achieve sustainable business success. Expect to hear panelists discuss: 

• Bringing budgets and creative together for both brand and performance marketing
• Determining how the two can play off each other and fuel each other
• Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts
• Creating integrated marketing strategies that leverage the strengths of both disciplines