Saumil Pandey has been a performance marketer and growth leader with over 12 years of experience in creating, managing and growing digital marketing campaigns, identifying opportunities and improving engagement and reach on search and social media platforms for Financial Services, Retail, CPG, Healthcare and Technology verticals. Saumil serves as Head of Growth at QuanticMind Inc., a leading platform for smarter advertising. Prior to joining QuanticMind, Saumil was leading marketing efforts at Bill.com and Scaled Inference. She also worked at Google for 6 years, where she led and organized flagship: Think with Google event series. She spearheaded responsibilities, including global innovation, customer product roadmaps, advertising, digital strategies, and business development. Saumil earned her Master's degree in Electronics and Telecommunication Engineering from University of Mumbai.
Check out the incredible speaker line-up to see who will be joining Saumil.
While the marketing budget is increasingly going towards innovation and technology, CMOs are still unsure of how to use the full potential of technology to achieve goals. With GDPR and CCPA, it’s increasingly more challenging to get data and use it efficiently. Performance Marketers are increasingly feeling helpless and depending on publishers' algorithm to achieve optimization. QuanticMind enables performance marketers to achieve superior results. And when teams are empowered with data science, businesses attain better results. In this session, you will learn:
Why a Machine Learning approach makes sense for marketing programs
How to map your goals to achieve success
How QuanticMind helps customers with data integration and unification capability
Results customers have achieved with proven Machine Learning models
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