Scott Fennell

The purpose of stores continues to change, especially in today’s post pandemic reality. Hear how a group of retailers is reimagining their physical stores to drive purchases across all channels, boost engagement and community and increase brand awareness. Review ideas for: 

• Exploring different ways retailers are reimagining the store experience 
• Catering to different generations of customers, or even different segments of customers in-store 
• Examining recent investments (technology or otherwise) that are being made to improve the customer experience 
• Finding the new purpose for your retail stores in conjunction with all other channels