Scott Lester | eTail Boston

Main Day Two: Wednesday, August 13

Conducting thorough market analysis to identify in-demand products with lower competition, ensuring your offerings stand out in both Amazon and Walmart marketplaces
Using relevant keywords and high-quality images to enhance visibility and appeal, tailoring descriptions for each platform's audience to improve search rankings and conversion rates.
Actively encouraging and managing customer feedback, as positive reviews significantly influence purchasing decisions on both platforms, enhancing trust and credibility
Regularly analyzing sales data and key performance indicators to refine strategies, optimize inventory management, and adjust pricing to remain competitive in the fast-paced eCommerce landscape