I'm a strategic ecommerce and omnichannel marketing leader with 10+ years of experience accelerating growth for top beauty and CPG brands. My current role centers on leading Amazon strategy and performance. I’ve helped drive triple-digit growth and significantly increased profitability, from retail media planning to margin optimization and operational refinement. While Amazon is my core focus today, my background spans omni-retail, including Walmart, Target, and Ulta. I'm experienced in performance marketing, shopper campaigns, and cross-functional execution. I’m known for being both analytical and creative, combining KPI-driven strategy with thoughtful storytelling to elevate brands across platforms. Outside of my in-house work, I’ve also advised companies on ecommerce strategy, helping optimize sales channels across B2B, B2C, and marketplace environments. I’m especially passionate about building systems that scale, mentoring teams, and turning insights into impact.
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