Scott Lester

Senior Manager, Digital & ecommerce EOS

I'm a strategic ecommerce and omnichannel marketing leader with 10+ years of experience accelerating growth for top beauty and CPG brands. My current role centers on leading Amazon strategy and performance. I’ve helped drive triple-digit growth and significantly increased profitability, from retail media planning to margin optimization and operational refinement. While Amazon is my core focus today, my background spans omni-retail, including Walmart, Target, and Ulta. I'm experienced in performance marketing, shopper campaigns, and cross-functional execution. I’m known for being both analytical and creative, combining KPI-driven strategy with thoughtful storytelling to elevate brands across platforms. Outside of my in-house work, I’ve also advised companies on ecommerce strategy, helping optimize sales channels across B2B, B2C, and marketplace environments. I’m especially passionate about building systems that scale, mentoring teams, and turning insights into impact.

Wednesday, August 13

5:00 PM Track A: Case Study: Best Practices for the Behemoths: Selling on Amazon and Walmart

Amazon is a one stop shop for many consumers and if your brand is selling products on their site, there are many strategies that can be used to cut through the noise. Join us for this session with Scott Lester of Eos as he walks us through how his team optimizes for selling on Amazon, including through things like: 

  • Conducting thorough market analysis to identify in-demand products with lower competition, ensuring your offerings stand out in both Amazon and Walmart marketplaces
  • Using relevant keywords and high-quality images to enhance visibility and appeal, tailoring descriptions for each platform's audience to improve search rankings and conversion rates.
  • Actively encouraging and managing customer feedback, as positive reviews significantly influence purchasing decisions on both platforms, enhancing trust and credibility
  • Regularly analyzing sales data and key performance indicators to refine strategies, optimize inventory management, and adjust pricing to remain competitive in the fast-paced eCommerce landscape

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda