Scott Lester

Senior Manager, Digital & eCommerce Eos

Scott Lester is the Senior Manager of Digital & Ecommerce at eos products, a beauty and skincare brand celebrated for its iconic lip balm and cult-favorite shave cream & body lotion. With over a decade of experience, Scott specializes in translating brand voices into effective marketplace strategies and driving online sales growth. He holds a Bachelor of Arts from Mercer University.

Main Day Two: Wednesday, August 14, 2024

3:55 PM Panel Discussion: Telling Your Brand Story Effectively Through Successful Marketplace Strategy Planning

In a competitive environment like a marketplace, how are you standing out and truly differentiating yourself as a brand? From your storefront strategy to your brand logo, imagery and content, find out how to plan for the best possible marketplace presence and chat through ideas for:

Grabbing the attention of both sellers and customers to stand out among your competitors
Defining your marketplace branding strategy
Explore how to leverage the power of various marketplace channels to amplify your brand narrative, creating a unified and compelling message across platforms
Discuss effective planning techniques to integrate your brand story seamlessly into your overall marketplace strategy, ensuring a cohesive and impactful presence

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda