Sha Atakhanov

Sha Atakhanov

VP, Marketing & Ecommerce Boiron
Sha Atakhanov

Sha is a Digital and Ecommerce specialist with over 20+ years of experience. He has a passion for developing ecommerce & omnichannel strategies for CPG brands. Sha launched the Ecommerce & Digital divisions at Boiron in the US and Canada. He also led the deployment of DTC Channel, Omnichannel Strategy, Retail Media, as well as development of Amazon business. Sha specializes in AI, Data Analytics, Digital Strategy, SEO, SEM, Retail Media and DTC Marketing. Currently, Sha is a Vice President of Ecommerce & Digital at Boiron for North America. He has an MBA from Temple University and speaks four languages.

Tuesday, August 11

4:30 PM Track 2: Client Case Study: From Compliance to Conversion: How Boiron Uses AI to Make PDP Content Convert

Boiron manages over 2,000 product pages and 8,000 images across 25+ retailers without a reliable way to know which visuals were actually driving sales. Shah Atakhanov (Boiron) and Adam Hirsen (Vizit) walk through the workflow Boiron's team uses to predict content effectiveness before publishing and focus creative effort where the conversion opportunity is biggest, driving double-digit conversion rate lift.

Check out the incredible speaker line-up to see who will be joining Sha.

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