Shannon Goodchild is the Director of eCommerce Digital Experiences and Performance at Edible Brands where she leads strategy and execution across digital platforms to drive customer engagement and business growth. Shannon specializes in creating seamless, data-driven customer journeys and optimizing performance across digital touchpoints. She is passionate about leveraging technology, UX, and analytics to deliver measurable results in a fast-evolving digital landscape. Prior to Edible Brands, Shannon lead site merchandising and content strategy for Carters inc.