eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Shelagh Stoneham, SVP, Marketing at Chico's
Chico's Logo

Shelagh Stoneham

SVP, Marketing

Check out the incredible speaker line-up to see who will be joining Shelagh.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

10:35 AM Keynote: Headwinds Into Tailwinds: The Six Digital Strategies

Brands today continue to be under  intense pressure as evidenced by a record number of  soft earnings releases and chapter 11 Filings. This presentation identifies key market pressures that are impacting online retailer marketing efforts. Examples are used to illustrate how some brands are effectively blunting the impact of headwinds.  And others riding tailwinds to drive strong sales.
The take away will be six strategies for success That brands can effectively leverage to maximize their digital marketing efforts.

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