Zipcar’s personality is indescribably unique. We’ll try to describe it anyway: approachable, quirky, clever, simple, and our fave: fun. Enter Sherrill, responsible for driving growth across Zipcar’s consumer, university and business segments, she carries the same upbeat confidence that got our start-up wheels turning. From championing our brand to illuminating the benefits of car sharing, Zipcar’s marketing and sales—just like our vehicles—covers a lot of ground.
Before taking the marketing wheel at Zipcar, Sherrill was vice president of digital marketing & innovation at Dunkin’ Brands, a company with a beloved following of its own. Prior to that, Sherrill was the director of client services at Cartera Commerce. Sherrill is an independent board director of Fiesta Restaurant Group (FRGI), a member of the American Express Consumer Advisory Board and the Massachusetts Innovation & Technology Exchange (MITX) Board.
Check out the incredible speaker line-up to see who will be joining Sherrill.
Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:
• You can’t be everything to everyone: crafting the best value prop for your most valuable customers
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys
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