eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Sherrill Kaplan, Head of Marketing at Zipcar
Zipcar Logo

Sherrill Kaplan


Head of Marketing
Zipcar

Check out the incredible speaker line-up to see who will be joining Sherrill.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


8:55 AM Keynote Panel Discussion: Putting Your Brand Value Proposition At Your Core

Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:

• You can’t be everything to everyone: crafting the best value prop for your most valuable customers 
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys

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