Sima Mosbacher

Founder & CEO High Scale

Former commercial airline pilot, the youngest in the world at age 20, with an academic background spanning computer engineering and behavioral neuroscience.

Founder and CEO of HighScale AI, creative infrastructure operating one of the largest advertising studios in US, with a 110,000 square foot facility and 85,000 creators turning brief to video in 72 hours, with the average brand receiving 200 to 1,000 hyper personalized videos monthly.

Tuesday, August 11

4:30 PM Track 3: Case Study: Unlocking Hyper-Personalized Advertising at Scale in 2026

Brands spend billions of dollars on wasted impressions that never convert, not because they lack sophisticated ad-buying infrastructure, but because they lack the right creative for the right audience. What many advertisers call "creative diversity" is often the same ad repackaged with minor changes to hooks and edits, without meaningful strategic differentiation, while consumers continue seeing variations of the same message and simply learn to ignore it.

In this session, Sima Mosbacher, Founder & CEO of HighScale AI, will reveal how HighScale combines one of the largest behavioral intelligence operations in advertising with large-scale creative infrastructure, producing 70,000+ videos per month, working across a network of 85,000 creators, and distributing content across 100+ channels—to help advertisers reduce CAC by up to 40%. Sima will break down how behavioral intelligence, AI, rapid creative production, and real-time performance feedback are enabling a new model of hyper-personalized advertising, where brands move beyond simply finding the right audience to determining what each customer needs to see next.

Attendees will learn how to move from static audience targeting and superficial creative variations to dynamic persuasion sequences built around customer motivations, objections, behaviors, and stages of awareness - turning wasted impressions into new pockets of opportunity to diversify, convert, and grow.