Siobhan Lonergan

Chief Brand Officer THINX

Siobhán Lonergan is Chief Brand Officer for Thinx and Icon – She drives strategic brand thinking across Thinx Inc. and ensures the seamless translation of brand strategy across all marketing, communication and design.

Prior to joining Thinx, Siobhán was EVP of the Design Intelligence group at Sterling Brands New York, where she led global rebrands for Kleenex, Huggies, Aspirin and Aleve. She also pioneered and developed internal design processes for Kimberly-Clark to elevate the importance of design within their baby and child care and personal care sectors.

In addition to her brand building experience Siobhán has led innovation initiatives for Pepsi, Mars, Kellogg's and Mitsubishi which gives her holistic perspective on the industry. She is also a student mentor for the Masters in Branding Program at the School of Visual Arts in NYC