Somia Farid

VP eCommerce & GM Edible Arrangements

Somia Farid Silber is the Vice President of eCommerce for Edible Brands®, the parent company of Edible Arrangements. Silber is responsible for overseeing digital paid media as well as eCommerce operations for the brand. 

Silber is the daughter of Edible founder Tariq Farid, who opened the chain’s first location when Silber was just six years old. She spent much of her childhood and teen years working at the store level before transitioning to an internship at the brand’s corporate headquarters, working with various teams to familiarize herself with all aspects of the business. 

Upon graduating from Babson College in Massachusetts with a bachelor’s degree in business administration and management with a concentration in strategic management and data analytics, Silber spent time on the agency side working for the media planning team at DigitasLBi. She returned to the family business in 2016 and has since filled roles including a product manager at Netsolace, the IT arm of Edible, as well as a cross-functional project manager implementing strategic initiatives across the company and overseeing product development across Edible applications.  

In 2017, Silber moved from her home state of Connecticut to Atlanta, Georgia, to continue working in Edible’s relocated corporate headquarters. She lives in the Brookhaven neighborhood with her husband. In her free time, Somia enjoys traveling and spending time with her family.