Sourabh Sharma
CMO Histoires De Parfums
Wednesday, August 12
2:35 PM Track B: Fireside Chat: Influencers Under the Microscope: Navigating Full-Funnel Impact, Brand Building, and Rising Acquisition Costs
- Tracking influencer impact across the full funnel by measuring reach, engagement depth, conversion rates, and customer retention
- Utilizing affiliate tracking and UTM links to connect influencer content directly to sales and acquisition metrics
- Building long-term partnerships with creators to foster authentic brand building
- Leveraging data-driven platforms to optimize influencer selection, content amplification, and mid-funnel retargeting
Check out the incredible speaker line-up to see who will be joining Sourabh.
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