Sourabh Sharma
Head of Marketing and Social Media Histoires De Parfums
Tuesday, August 11
3:20 PM Track B: Panel: Unlocking the Power of Community: Strategies for Building, Managing, and Driving Value with Brand Advocates
Strong brands thrive when their most passionate customers, employees, and partners become advocates who amplify the brand’s message. This panel will explore practical strategies for identifying, engaging, and empowering brand advocates to drive loyalty, referrals, and measurable business impact. Hear ideas for:
- Identifying passionate customers, employees, and partners whose values align closely with your brand to organically build authentic advocacy
- Cultivating strong relationships through personalized engagement, two-way conversations, and acknowledging advocate contributions regularly
- Empowering brand advocates with exclusive access, shareable content, and incentive programs to motivate referrals and social sharing
- Measuring advocacy program success using metrics like referral rates, social mentions, and Net Promoter Scores to continuously refine strategies
Check out the incredible speaker line-up to see who will be joining Sourabh.
Download The Latest Agenda