Stacey Grabiec

Digital Commerce Search Manager Mars Wrigley

Stacey Grabiec is a Digital Commerce and Search Leader driving retail growth through algorithm, content, and data strategy. Currently, she manages search across 23 retailer platforms at Mars Snacking and spearheads the company’s AI Task Force to pioneer next-generation AEO. With a rich background spanning e-commerce management at Groupe SEB and account strategy, Stacey blends deep data analytics with forward-looking tech to consistently capture digital shelf share.

Monday, August 10: Summit Day

9:55 AM AI & the Customer Journey: Keynote Client Case Study: The New Rules of Retail: How GenAI Is Reshaping the Consumer Journey

AI is already influencing far more of the path to purchase than standard attribution shows. This session breaks down where that influence actually surfaces, why search is changing shape rather than losing ground, and what it takes to earn visibility across search, answer, and generative engines, with Mars Wrigley sharing how they're putting this into practice on Amazon.

Understand how AI is expanding the ways consumers discover and decide, with search still a critical part of that journey
See why AI's influence on the path to purchase is far larger than current attribution shows
Learn why brands becoming trusted AI sources now will hold a competitive advantage later that's hard to close

Check out the incredible speaker line-up to see who will be joining Stacey.

Download The Latest Agenda