Stephen Simonis

In a landscape of spiraling customer acquisition costs, retailers and brands are faced with many challenges that directly impact their sales goals. Hear how a diverse group of retailers are tackling rising costs through more efficient marketing strategies and walk away with ideas for: 

• Targeting your highest potential audience segments to ensure that advertising efforts are directed towards those most likely to engage and convert 
• Developing a robust content marketing strategy and improving organic visibility with less reliance on paid advertising 
• Investing in loyalty programs to retain existing customers and offering unique referral programs 
• Focusing on the most cost-effective channels based on your target audience

Hear how Ule Group, The Beard Club, Sunday and Butcherbox have unlocked the secrets of brand expansion and diversification to create a more resilient business model in today’s challenging retail environment. Discuss ideas for: 

• Exploring new business models to counter growth challenges related to increased competition and rising prices in various product categories  
• Examining nontraditional offerings or services to diversify your business 
• Expanding to new markets globally, within the US and opening brick and mortar locations to ensure sustained growth and share of market 
• Considering RMNs (Retail Media Networks) as a profitable avenue for engaging consumers and boosting brand awareness, product discovery, and sales