Senior Director, Product and Growth Brands 1-800-Flowers.com
Sumo is the Senior Director of Product and Growth Brands at 1-800-FLOWERS.COM. He is responsible for discovering new technologies and building new customer experiences & brands to drive growth. He is the GM of the international business division and Personalization Universe customized gifts brand and is currently leading the launch of the new international gift delivery brand, 0800Flowers. Sumo led the launch of a number of first-to-market initiatives including Apple Pay on web, progressive web apps (PWA) and accelerated mobile pages (AMP). He chairs the Mobile Roundtable, an industry consortium of 40 Internet Retailer 100 mobile product and marketing leaders and also serves on the Google Chrome Customer Advisory Board and Accelerated Mobile Pages (AMP) Advisory Committee.
Check out the incredible speaker line-up to see who will be joining Sumantro.
As an executive leader, you don’t need to be a futurist to lead digital transformation…but you do need fervor. During this C-level panel, learn how these executives are motivating their teams to crack challenges, and go the extra mile in the short term to win the reward in the long term.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
Relax with a cocktail at the end of the day, and connect with retail peers and discuss and collaborate on a topic below:
1. Getting the Most Out of Affiliate Marketing
Mark Murphy, Senior Director of Digital Marketing & eCommerce
2. Mobile, Product, And Merchants…Oh My!
Sumantro Das, Senior Director, Product and Growth Brands, 1-800-Flowers.com
3. Gifts Vs Personal Consumption: Know The Differences To Grow Your Retail Business And Retain Customers
Corey Newhouse, Founder & CMO, ICG America, Inc.
4. The Membership Mindset: Attracting, Retaining And Curating Your Customers
Molly Steinkrauss, Director of Brand and Public Relations, SmarterTravel (A TripAdvisor Company)
5. Creating Low-Risk / High-Reward Activations With Built-In Audiences
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