By offering high-quality products, implementing strategic pricing strategies that resonate with consumers, and providing seamless convenience through streamlined experiences, retailers can differentiate themselves and attract loyal customers. This keynote fireside chat will explore how companies can leverage these core elements to outperform their competitors, drive customer satisfaction, and ultimately thrive in a rapidly evolving market. Elizabeth Drori from Kizik will walk us through how her and her team are: 

• Focusing on innovation and quality to differentiate your offerings, ensuring they meet customer needs better than competitors
• Implementing dynamic pricing models and promotions to attract price-sensitive customers while maintaining profitability
• Streamlining purchasing processes through user-friendly online platforms, flexible payment options, and efficient delivery services to improve customer experience
• Fostering strong relationships through personalized marketing, loyalty programs, and responsive customer service to build brand loyalty and repeat business

Iconic brands like Samsonite face the dual challenge of preserving their legacy while resonating with younger, values-driven audiences like Gen Z. Modernizing a 115-year-old heritage requires balancing authenticity with innovation—leveraging nostalgic equity while embracing digital-first strategies, inclusive storytelling, and purpose-driven initiatives that align with contemporary cultural values. This fireside chat with David Oksman of Samsonite will explore how brands can evolve without losing their core identity, drawing insights from successful transformations that bridge generational divides through strategic partnerships, AI-driven personalization, and immersive omnichannel experiences. Expect to hear: 

• Embracing digital transformation to engage with younger demographics effectively.
• Innovating product offerings and brand messaging to resonate with modern consumer values.
• Utilizing social media and influencer partnerships to amplify brand relevance and reach.
• Fostering authenticity and transparency to build trust and loyalty among younger consumers