Taylor Oaks is the Director of Website, SEO, and Social at Pep Boys, where he focuses on the intersection of search, social strategy, and the customer journey. With over a decade of experience driving organic growth for major service brands, Taylor is a firm believer that data-driven strategy works best when paired with a human-first touch. He's a Memphis native, and a proud Memphis Tigers fan.
Monday, August 10: Summit Day
12:35 PM Search: Panel: Get AEO-Savvy: Unlocking the Secret to AI-Powered Search Success
AI-powered search is rapidly shifting from links and lists to direct answers, demanding new ways for brands to stay visible when algorithms do the talking. Answer Engine Optimization (AEO) is emerging as the playbook for structuring content, data, and experiences so AI agents can easily understand, trust, and surface your brand. In this panel, search innovators break down what it takes to get AEO-savvy—from optimizing for answer boxes and chat responses to building the technical and content foundations that future-proof your discoverability.
- Optimizing content for AI-driven answer engines like ChatGPT, Perplexity, and Google's AI Overviews
- Automating metadata and schema markup updates to ensure accurate, comprehensive AI-friendly product listings
- Utilizing predictive analytics to anticipate trends and keep content fresh and relevant for generative search engines
- Monitoring and optimize for AI-generated summaries to secure brand attribution and increase visibility in voice and chat-based shopping
Check out the incredible speaker line-up to see who will be joining Taylor.
Download The Latest Agenda