In today's fast-paced business environment, effective communication among C-suite executives is crucial for strategic alignment and organizational success. Speaking the language of fellow executives, involves mastering the art of articulating complex financial insights in a clear, actionable manner. This keynote fireside chat will delve into the nuances of executive communication, exploring how to tailor messages that resonate with diverse stakeholders, leverage data-driven narratives, and foster a culture of transparency and collaboration across the C-suite. Meg & Tierney from Sakara Life, CFO & CMO respectively, are intimately aware of how strong this relationship needs to be and will walk us through:

• Framing discussions around key financial metrics such as profitability, cash flow, and return on investment
• Translating marketing objectives like customer acquisition and retention into terms that reflect revenue growth and cost-effectiveness
• Discussing potential risks associated with eCommerce operations, such as cybersecurity threats or supply chain vulnerabilities, and present actionable plans for mitigation
• Engaging other C-Level executives in strategic planning sessions to ensure that eCommerce goals are integrated into broader business objectives, fostering a collaborative approach that emphasizes shared accountability