Understanding the effectiveness of performance marketing in today’s multi-channel world requires a robust cross-channel attribution strategy. As customers interact with brands across diverse touchpoints—social media, email, paid ads, and more—measuring which channels truly drive conversions has become both a challenge and an opportunity. This panel will explore advanced attribution models, actionable strategies, and the latest tools to help marketers accurately measure performance, allocate budgets effectively, and maximize ROI. Expect to hear about: 

• Tracking multi-touch interactions to understand the full customer journey across paid, organic, and owned channels 
• Analyzing incremental value from different touchpoints to optimize media spend and maximize ROI 
• Leveraging advanced analytics and AI to gain deeper insights into cross-channel performance and user behavior 
• Aligning KPIs across channels to ensure consistent measurement and performance benchmarks 
• Optimizing budget allocation based on performance insights from attribution models to drive more efficient marketing