Udit Mehrotra

Udit Mehrotra

Head of Product, North America Languages Experience Amazon
Udit Mehrotra

Udit Mehrotra is a distinguished product and technology leader serving as Head of Product Management for North America Languages Experience at Amazon. A champion of customer-centric innovation, he leads teams developing AI and ML-driven solutions that enhance the e-commerce shopping experience. Udit's track record of delivering transformative technology products has earned him numerous prestigious honors, including membership in the Forbes Technology Council, Fellowship from BCS, IEEE Senior Member designation, and Lifetime Fellowship from IETE. Beyond his corporate role, Udit is an active contributor to the broader product and technology community—frequently speaking at industry events and serving as a judge for prominent technology awards. As an accomplished author, he regularly publishes articles delivering actionable insights on product management and emerging technology trends.

Monday, August 10: Summit Day

12:35 PM Search: Panel: Get AEO-Savvy: Unlocking the Secret to AI-Powered Search Success

AI-powered search is rapidly shifting from links and lists to direct answers, demanding new ways for brands to stay visible when algorithms do the talking. Answer Engine Optimization (AEO) is emerging as the playbook for structuring content, data, and experiences so AI agents can easily understand, trust, and surface your brand. In this panel, search innovators break down what it takes to get AEO-savvy—from optimizing for answer boxes and chat responses to building the technical and content foundations that future-proof your discoverability.
  • Optimizing content for AI-driven answer engines like ChatGPT, Perplexity, and Google's AI Overviews
  • Automating metadata and schema markup updates to ensure accurate, comprehensive AI-friendly product listings
  • Utilizing predictive analytics to anticipate trends and keep content fresh and relevant for generative search engines
  • Monitoring and optimize for AI-generated summaries to secure brand attribution and increase visibility in voice and chat-based shopping

Check out the incredible speaker line-up to see who will be joining Udit.

Download The Latest Agenda