Vanessa Trejo

Vanessa Trejo

Director, Digital Merchandising and GTM Timberland, a VF Company
Vanessa Trejo
Merchandising has been at the heart of my career for more than 20 years. What started as a love for footwear, apparel, and great product has grown into a passion for building customer-first strategies that drive growth across digital platforms. As Director of Digital Merchandising, Marketplaces, and Go-to-Market at Timberland, I partner across marketing, planning, merchandising, and digital technology to create connected omnichannel experiences that serve both the customer and the business. I thrive at the intersection of strategy, data, and creativity. Whether it’s shaping digital merchandising strategies, obsessing on the consumer journey, optimizing marketplaces, launching new initiatives, or mentoring individuals, I’m energized by solving complex challenges and turning ideas into measurable results. Above all, I believe great leaders create environments where people can do their best work. I’m passionate about developing talent, fostering collaboration, and building a tean that is curious, accountable, and always focused on delivering exceptional experiences.

Wednesday, August 12

3:15 PM Track A: Panel: Evolving Omnichannel Strategies: Navigating the New Playing Field Between DTC, Amazon, and Emerging Marketplaces

Retailers juggle DTC directness, Amazon's scale, and emerging marketplaces like Temu and TikTok Shop, where omnichannel strategies must evolve to capture shoppers wherever they roam without cannibalizing margins. Success demands unified inventory, personalized cross-platform experiences, and data-driven channel prioritization that turns competition into complementary growth engines. In this panel, omnichannel pioneers reveal how to navigate this new playing field, optimize presence across ecosystems, and build resilient strategies that maximize reach and revenue. 
  • Adapting channel strategies to meet customers where they shop, from DTC to emerging platforms
  • Integrating data and logistics to create seamless experiences across marketplaces
  • Differentiating brand presence through storytelling and value beyond price and convenience
  • Analyzing performance across ecosystems to optimize reach, profitability, and loyalty

Check out the incredible speaker line-up to see who will be joining Vanessa.

Download The Latest Agenda