Vanessa Trejo
Director, Digital Merchandising and GTM
Timberland, a VF Company
Merchandising has been at the heart of my career for more than 20 years. What started as a love for footwear, apparel, and great product has grown into a passion for building customer-first strategies that drive growth across digital platforms.
As Director of Digital Merchandising, Marketplaces, and Go-to-Market at Timberland, I partner across marketing, planning, merchandising, and digital technology to create connected omnichannel experiences that serve both the customer and the business.
I thrive at the intersection of strategy, data, and creativity. Whether it’s shaping digital merchandising strategies, obsessing on the consumer journey, optimizing marketplaces, launching new initiatives, or mentoring individuals, I’m energized by solving complex challenges and turning ideas into measurable results.
Above all, I believe great leaders create environments where people can do their best work. I’m passionate about developing talent, fostering collaboration, and building a tean that is curious, accountable, and always focused on delivering exceptional experiences.