Victoria Lozano, CMO of Crayola, will share how Crayola blends storytelling, community, and technology to create meaningful and lasting connections with customers. The conversation will dive into strategies for crafting authentic brand narratives, fostering engaged communities, and leveraging digital tools to personalize experiences that inspire loyalty and emotional connection.

• Crafting imaginative stories that inspire creativity and emotional loyalty
• Building engaged communities through interactive coloring and crafting experiences
• Amplifying authenticity by showcasing real user creations and Crayola’s legacy
• Integrating digital tools to personalize engagement and celebrate creativity