Victoria Lozano

Victoria Lozano

Former CMO Crayola
Victoria Lozano
Victoria Lozano is a Chief Marketing Officer and enterprise growth leader known for building consumer brands into scalable commercial platforms. Most recently, as CMO of Crayola, she led enterprise brand strategy, marketing, education, partnerships, and interactive and experiential businesses, and launched Crayola Studios to expand the brand into new content and IP opportunities. Prior to Crayola, Victoria served in marketing and general management roles with leading consumer goods companies including Cadbury, Pfizer, Warner-Lambert, and The Clorox Company. Victoria’s leadership has been recognized by Forbes Top 50 Entrepreneurial CMOs, Fast Company CMO of the Year, and Campaign US 40 Over 40. She speaks frequently on brand leadership and enterprise growth, including at ANA Masters of Marketing and Adweek Brandweek, and has appeared on platforms including The Speed of Culture and The CMO Podcast. She holds an MBA from New York University and serves on the board of The Children's Home of Easton.

Wednesday, August 12

2:35 PM Fireside Chat: The New Cult Brand Playbook: Combining Narrative, Technology, and Genuine Human Insight

Victoria Lozano, former CMO of Crayola, will share how modern brands can use storytelling, community, and technology to build deeper customer relationships and long-term brand value. Drawing on her experience leading Crayola's evolution from an iconic product brand to a broader creativity platform, the conversation will explore how brands can create meaningful engagement, personalize experiences, and translate emotional connection into loyalty and growth.

  • Building brand narratives that expand relevance while staying rooted in authentic purpose
  • Creating engaged communities through participatory experiences, content, and customer connection
  • Using performance marketing and measurement to sharpen engagement, conversion, and commercial impact
  • Leveraging modern marketing technology and customer intelligence to create more relevant experiences, deepen customer value, and unlock new growth opportunities

Check out the incredible speaker line-up to see who will be joining Victoria.

Download The Latest Agenda