Victoria Mauriello
Head of Consumer Goods & Retail NA Similarweb
Victoria Mauriello is the Head of Consumer Goods & Retail for North America Advisory Services at Similarweb, where she leads business strategy at the intersection of retail, consumer goods, and AI. In over five years at Similarweb, she has become a key voice on how AI commerce is reshaping the retail landscape. With a foundational background in digital benchmarking at Gartner, Victoria specializes in translating complex data into actionable digital growth and competitive strategies for senior leaders.
Monday, August 10: Summit Day
9:55 AM AI & the Customer Journey: Keynote Client Case Study: The New Rules of Retail: How GenAI Is Reshaping the Consumer Journey
AI is already influencing far more of the path to purchase than standard attribution shows. This session breaks down where that influence actually surfaces, why search is changing shape rather than losing ground, and what it takes to earn visibility across search, answer, and generative engines, with Mars Wrigley sharing how they're putting this into practice on Amazon.
- Understand how AI is expanding the ways consumers discover and decide, with search still a critical part of that journey
- See why AI's influence on the path to purchase is far larger than current attribution shows
- Learn why brands becoming trusted AI sources now will hold a competitive advantage later that's hard to close
Check out the incredible speaker line-up to see who will be joining Victoria.
Download The Latest Agenda