Wade Tonkin

From emerging technologies to evolving consumer behaviors, hear how Fanatics is navigating the dynamic affiliate landscape to drive growth and maximize their affiliate partnerships. Discuss ideas around 

• Selecting the right collaborations with influencers and content creators 
• Tracking the performance of affiliate marketing campaigns using advanced analytics to truly maximize ROI 
• Expanding affiliate partnerships beyond traditional publishers to include niche influencers, loyalty programs, and even customers themselves, diversifying reach and increasing brand visibility 
• Determining the accurate attribution of sales and conversions, especially in multi-touchpoint customer journeys