Walt Clark is Director, Paid Social at Ashley Digital (formerly Resident Home), based in New York City. He leads paid social strategy across a portfolio of market-leading DTC sleep and home brands such as Nectar, DreamCloud, and Newton Baby, spanning platforms including Meta, TikTok, Snapchat, Reddit, and AppLovin. Walt brings a distinctive lens to performance marketing, applying classic direct-response advertising principles alongside behavioral psychology frameworks to modern paid social creative — building rigorous, systematic testing programs rather than relying on guesswork. He's an outspoken advocate for signal clarity over campaign complexity, pushing back on the industry's default toward structural over-engineering.