Walt Clark is Director, Paid Social at Ashley Digital (formerly Resident Home), based in New York City. He leads paid social strategy across a portfolio of market-leading DTC sleep and home brands such as Nectar, DreamCloud, and Newton Baby, spanning platforms including Meta, TikTok, Snapchat, Reddit, and AppLovin. Walt brings a distinctive lens to performance marketing, applying classic direct-response advertising principles alongside behavioral psychology frameworks to modern paid social creative — building rigorous, systematic testing programs rather than relying on guesswork. He's an outspoken advocate for signal clarity over campaign complexity, pushing back on the industry's default toward structural over-engineering.
Tuesday, August 11
5:00 PM Track 1: Panel: Mastering the Full-Funnel Mix: Driving Growth Through Connected Commerce
Today’s most effective brands don’t just run campaigns; they orchestrate a connected journey from first impression to final purchase and beyond. Hear how different brands are connecting brand storytelling, performance media, and online-to-offline activations using data to power one cohesive full-funnel growth engine.
- Integrating upper-funnel brand storytelling with performance-driven commerce
- Using data to inform channel allocation and optimize ROI across touchpoints
- Connecting digital campaigns to in-store and experiential activations
- Balancing automation, personalization, and creative agility in omnichannel marketing
Check out the incredible speaker line-up to see who will be joining Walt.
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