Wendy Wildfeuer

Wendy Wildfeuer

Co-Founder & Chief Growth Officer Motom
Wendy Wildfeuer

Wendy Wildfeuer is a leading expert in creator commerce, helping brands and retailers turn creator influence into an owned, measurable revenue engine that drives modern retail growth. She is the Co-Founder of Motom, an award-winning creator commerce company that provides the infrastructure, data, and managed expertise brands and retailers need to scale creator-driven commerce beyond third-party platforms and traditional agency models.

Her career spans marketing and monetization leadership for iconic brands including dELiA*s, Alloy, and Gossip Girl, as well as early leadership in YouTube influencer networks. Wendy also spearheaded NBCUniversal's first original digital IP production deal for brands with Broadway Video, creators of Saturday Night Live.

Her work sits at the intersection of retail, technology, and media, where culture, content, and commerce converge, and she is recognized for helping organizations operationalize creator ecosystems into scalable, performance-driven commerce channels.

Wednesday, August 12

9:35 AM Main Stage: Keynote Panel: Power Partnerships: Leveraging Brand Collaborations and Influencer Relationships to Spark New Growth in eCommerce

Brand collaborations and influencer partnerships are exploding as ecommerce growth engines, turning one-off endorsements into sustained revenue streams through authentic storytelling and co-created experiences. Yet success demands strategic alignment, performance tracking, and seamless integration across marketing, product, and supply chain teams to avoid hype without ROI. In this keynote panel, growth leaders unpack how to identify power partners, negotiate win-win deals, and scale influencer relationships that ignite customer acquisition, loyalty, and category dominance.
  • Building cross-brand collaborations that enrich customer value and expand market reach
  • Partnering with influencers to create authentic content that drives engagement and sales
  • Integrating shoppable social media and creative campaigns to foster discovery and instant conversion
  • Cultivating long-term relationships through co-branded experiences and community-driven initiatives

Check out the incredible speaker line-up to see who will be joining Wendy.

Download The Latest Agenda