Winnie Shen, Senior Director of the Data Cloud at Zeta Global, is a 10-year veteran of the company and instrumental leader in establishing and growing Zeta’s world-leading permissioned Data Management Division. Winnie recently joined the Data Cloud Division where she now leads business enablement, connecting brands to customers across digital channels. She earned her MBA with Distinction from New York University with specializations in Data Analytics, Management, and Marketing.
Check out the incredible speaker line-up to see who will be joining Winnie.
Today’s customers are constantly signaling what they want and how they want it. It’s up to marketers to properly interpret these signals and respond accordingly, especially for inactive customers. Blanket “we miss you” messages are so 2002. They do not work and in fact they may risk driving will drive inactive customers further away from your brand – especially millennial consumers.
Marketers must optimize their win-back strategies by engaging customers with relevant content in the moments and channels that matter, and even better, get in front of customers before they become at-risk of defecting or deactivating. Join Zeta to learn how marketers can cut through the noise to better retain stagnating customers before even they know they’re stagnating, reach and win back dormant millennial consumers by engaging them where they are, and when they care. You’ll learn how to build custom curriculums and real-time messaging triggers that empower marketers to automate parts of the win-back process, enabling scale across channels.
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