eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Winnie Shen, Senior Director of the Data Cloud at Zeta Global
Zeta Global Logo

Winnie Shen

Senior Director of the Data Cloud
Zeta Global

Check out the incredible speaker line-up to see who will be joining Winnie.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

10:55 AM Keynote: Boost Win-Back Rates And Demystify The “Many-Faced” Millennial

Today’s customers are constantly signaling what they want and how they want it. It’s up to marketers to properly interpret these signals and respond accordingly, especially for inactive customers. Blanket “we miss you” messages are so 2002. They do not work and in fact they may risk driving will drive inactive customers further away from your brand – especially millennial consumers. 
Marketers must optimize their win-back strategies by engaging customers with relevant content in the moments and channels that matter, and even better, get in front of customers before they become at-risk of defecting or deactivating. Join Zeta to learn how marketers can cut through the noise to better retain stagnating customers before even they know they’re stagnating, reach and win back dormant millennial consumers by engaging them where they are, and when they care. You’ll learn how to build custom curriculums and real-time messaging triggers that empower marketers to automate parts of the win-back process, enabling scale across channels. 

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