Ad ranking algorithms like Meta Andromeda have changed what wins and loses in paid media. But most teams haven't adjusted their creative strategy to compensate for these changes. This session unpacks the latest market trends and performance data on how creative volume, variety, and velocity now drive outcomes, where the gap sits between top performers and average performers, and how you can leverage AI to keep up in the current performance marketing landscape. 

By the end of this session you'll be able to:

• Assess the impact creative has on your paid media strategy
• Identify what top-performing ecommerce brands are doing to improve campaign performance
• Know how to leverage AI to improve your creative throughput and paid media strategy.