AB Tasty and VWO bring together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide and generating over $100 million in annual revenue, their platform enables organizations to optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading global brands—including Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa—the combined company supports organizations across retail, travel, financial services, SaaS, and media. With teams across North America, Europe, LATAM, and APAC, the platform helps brands experiment faster, deliver better digital experiences, and drive measurable business growth at scale.