Custora is a CRM activation platform built to help marketers leverage customer data across marketing systems and tools. First, Custora connects to all your customer data and uses predictive analytics to surface individual customer insights. Custora then provides marketers with direct access to build segments, answer complex customer-centric questions, and stream user-level insights across any marketing channel. More than one hundred leading retail brands, and 7 of the 20 largest US retailers, use Custora to acquire and retain valuable customers and improve overall customer lifetime value.