Fospha is the daily measurement system leading ecommerce brands, including Gymshark, Dyson, Callaway Golf and Huel, run on daily. It provides a full-funnel operating view across marketing and sales channels by combining MMM, attribution, incrementality, forecasting and brand impact measurement in one connected system. Backed by specialist measurement science, growth strategy and platform partnerships teams, Fospha aligns teams around one signal - giving them the confidence to optimize spend, act faster and make the daily decisions that transform growth