Nift (Past Sponsor)

Nift transforms customer acquisition for DTC brands by substituting ads with AI-matched ‘thank you’ gifts on platforms like Tripadvisor and iHeartRadio so brands can acquire net new customers at or below their current CPA.

Here’s how it works within our partner consumer apps:

• A customer completes an action, like leaving a review on Tripadvisor

• Tripadvisor thanks them with a personalized ‘gift’ to try a DTC brand, like HelloFresh

• They shop, get hooked, and become loyal customers of HelloFresh

Our key points of differentiation:

• 100% trackable customer acquisition • Cost that rivals paid digital ads

• Collect first-party data: grow your database with name, email, and opt-in permission to re-market