ROI Hunter was first established in 2014 as a Facebook Marketing Partner (FMP) up until 2019, when the CEO, Karel Schindler, realized that ROI Hunter could be much more. The company pivoted to become a Product Marketing Platform (PMP). ROI Hunter is both a certified Google Marketing Platform Partner as well as a certified Meta Business Partner.

ROI Hunter provides marketers with the actionable insights they need but didn’t know they could get. The PMP was created to help e-commerce marketers unlock the power of their product data to increase profitability and grow sustainably. The PMP is the first of its kind, providing marketers with granular, product-level performance data and actionable insights, such as the ad spend behind each product, how to boost best-selling items, how to decrease the promotion of low-variant products, and more.