Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands optimize paid search campaigns for profit and business outcomes while maintaining strategic control. By connecting directly to your first-party business data, the smec platform ensures every PPC campaign is optimized toward real strategic goals — from profitability to efficient revenue scaling. The platform's predictive AI allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. By automating routine PPC tasks, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, while automation manages campaign execution. smec brings transparency to automated PPC, delivering the product and campaign insights PPC teams need to effectively oversee AI and understand exactly where budgets are going. Founded in 2007, smec is a Google Premier Partner and three-time Microsoft Retail Partner of the Year, managing over €500M in ad spend and driving €5B+ in annual ecommerce revenue for over 350 global clients in the retail sector.